MAJOR LEAGUE BASEBALL AND DAZN ANNOUNCE THREE-YEAR LIVE DIGITAL RIGHTS DEAL IN UNITED STATES
Beginning in 2019, DAZN Subscribers Will Have a New Live Show on the Sports Streaming Platform to See Every Key Play, Every Weeknight, from All 30 MLB Clubs
ATLANTA, Nov. 15, 2018 – Major League Baseball and global sports streaming platform DAZN have agreed to a three-year live digital rights partnership in the United States, set to begin with the 2019 MLB regular season, it was announced today by Baseball Commissioner Robert D. Manfred, Jr., and DAZN Group Executive Chairman John Skipper. Today’s announcement was made after the 30 Major League Clubs approved the deal.
The partnership will deliver a live show each weeknight, available to subscribers via DAZN’s digital sports streaming platform, that will feature live look-ins to the best MLB action as it’s happening. This show will seamlessly whip around live MLB games to showcase the most suspenseful moments, crucial plays and biggest rallies. Additional details of the show, which will be coproduced by MLB and DAZN, will be announced in the coming months. There also will be on-demand MLB content and live weekend wrap shows available to DAZN subscribers.
“DAZN’s multisport streaming platform provides Major League Baseball and our Clubs an important opportunity to extend the game’s digital reach,” said Commissioner Manfred. “Our collaborative production will benefit DAZN’s subscribers with new ways to follow the captivating storylines, talented young stars and impactful plays happening around the game every day.”
“We are thrilled to partner with MLB on this important new initiative, which will be a great complement to and promotion of the outstanding lineup of live games from its national and regional broadcasters,” said Skipper. “We will target young multicultural fans, many of whom do not have pay television. The fast-paced nature of a whip-around show will appeal to this audience and bring in new fans. Ultimately, our goal with MLB is to grow both the overall audience for baseball and the burgeoning DAZN business.”
DAZN burst onto the scene in 2016, debuting in Germany, Austria, Switzerland and Japan. Its early success across Europe and Asia spawned launches in Canada (2017),
Italy and the U.S. (2018). Just this week, DAZN announced it would expand to Spain in 2019.
This MLB announcement aligns with DAZN’s promise to become a multisport offering after beginning its U.S. market entry within combat sports including more than 100 fight nights from Matchroom Boxing, Bellator MMA and other international promotions.
DAZN, just $9.99 per month after a one-month free trial in the U.S., is available on connected devices including Smart TVs, smartphones, tablets, games consoles and PCs.
Last month, DAZN announced a groundbreaking partnership with boxing superstar Canelo Alvarez and Golden Boy Promotions that will take the Mexican sports icon off of pay-per-view for his next 11 fights and make him widely available on the DAZN platform for a low monthly subscription cost.
Internationally, MLB has partnered with DAZN since 2016, featuring live baseball games in Japan, Germany, Austria and Switzerland.
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport¹s larger role in society and permeating every facet of baseball¹s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB finds new and innovative ways for its fans to enjoy America¹s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
Globally, DAZN is a live and on-demand sports streaming service created by fans, for fans, that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees no long-term contract, no bundles, just one affordable price for access to all the service’s sports on connected devices including Smart TVs, smartphones, tablets, games consoles and PCs. DAZN is currently available in Germany, Austria, Switzerland, Japan, Canada, Italy and now the U.S. at just $9.99 per month after a one- month free trial – where it is becoming a must-have service for sports fans, with a daily show featuring live look-ins to Major League Baseball games beginning in 2019 and more than 100+ fight nights already lined up from Matchroom Boxing, Bellator MMA, the World Boxing Super Series, Combate Americas and the newly announced Golden Boy Promotions.