New York, NY, June 22, 2015 –The highly-anticipated showdown between Kimbo Slice and Ken Shamrock was the highest rated and most watched Bellator MMA fight ever on Spike. The Slice-Shamrock fight delivered 2.1 million viewers (11:45pm-12:00am) on Friday, June 19.
The overall Bellator 138 card also drew record numbers for Bellator on Spike, delivering 1.6 million viewers and was #1 with Men 18-49 in all of television in its timeslot. It also ranked #1 with Adults 18-49 on cable in the timeslot.
Bellator 138 easily aced the sports competition on Friday night, beating FOX’s coverage of U.S. Open golf by +128% with Men 18-34, +99% with Men 18-49, and +89% with Men Adults 18-49.
Kimbo Slice-Ken Shamrock was also the most watched MMA fight on cable since January.
More detailed information including peak viewership and 3-day DVR playback will be available later this week.
Bellator 138 was a knockout with social media as well –
· Social reach was over 105 million compared to the previous high of 40 million (Bellator 131)
· #Bellator138 trended worldwide and No. 1 in the U.S. from 15 minutes into the broadcast until the end
· Most unique Twitter authors ever for a Bellator event
*The previous high was set at Bellator 131 with 1.8 million viewers (live rating) for the Tito Ortiz-Stephan Bonnar fight and 1.2 million viewers overall.